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  Wisconsin Individual & Small Business Health Insurance - WIHIA

Blog

Is Your Agent Your Fiduciary?

8/7/2019

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Some recent events in my personal life have me thinking a lot about our ethical responsibilities to others, especially in a professional setting. I experienced a fellow agent failing to uphold his fiduciary responsibility to me as a client, and it made me take a step back. I've been taking for granted that other professionals uphold the same ethical standards as I do. 

Generally speaking, a fiduciary is a professional who is bound by either a code of ethics or a law to act in your best financial interest. 

As a health and life broker, I work on behalf of both my client and an insurance company and I have a legal fiduciary responsibility to both. Here are Wisconsin Health Insurance Advocate, LLC, we take our fiduciary role very seriously and a step further than our legal mandate. In fact, it's the first thing I talk about when interviewing potential new team members and something I go over in detail on our first day of training new staff.  To us, it's more than a legal or ethical obligation, it's the right thing to do and the best thing to do for our business. 

But not everyone can see the forest for the trees. I am prompted now to ask more questions, and to walk away when a situation doesn't feel right. I am still working on how to reconcile knowing that a violation, however minor, of my trust occurred. 

My current take away is this: ask any professional with whom you are dealing in money or insurance matters (health, life, retirement products, and so on) if they are going to act as a fiduciary for you. And, think about walking away if the answer is no. 

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    Sadie Tuescher

    Independent Broker
    ​Owner

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The information provided on this website is educational in nature and not intended to be advice for your personal situation. Consult your broker, agent, insurance company, state department of insurance, or legal adviser before taking action on any insurance issues.  

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